Keeping Your Content Fresh - Balancing Motion Graphics With Stationary Messages

Digital technology is enabling all kinds of advancements when it comes to advertising your business - so much so that figuring out which options to choose can be dizzying. Different formats are definitely better suited to different needs - for instance sometimes you want to use eye-catching videos to grab an audience’s attention while other times you will want to display helpful information in a clean and uniform way. Combining motion graphics with stationary messages is an awesome way to do it all at once.

Best of Both Worlds

They say a picture is worth a thousand words, right? Well that means a video is worth quite a bit more. Video is super effective and accessible and is being devoured more widely than ever before. Eye-catching motion graphics are an excellent way to establish brand messaging and you can create evergreen videos that tell a story about your brand and exist as solid content your brand can use and re-use over time. Worried that you’ll make a video and then be stuck with the content even when information changes? We make it easy to keep up with animated content by offering quarterly updates so motion graphics stay fresh and relevant.

Pairing motion graphics with stationary messages means you get the best of both worlds. Stationary messages are the graphics and text that don’t move in a video and are the best way to convey real-time info such as weather, stocks, news feeds, etc. They are also good for messages that need to be published on a weekly or daily basis. Balancing stationary content and video means you have a dynamic video that entertains and dazzles while the important info remains on the screen for viewers to easily digest.

How Does It Work?

Designing layouts with stationary content is simple. All it requires is for different types of content to be assigned to ‘zones’ of the screen. In a typical layout, we might dedicate a 16x9 area of video that would be live with animation and any other video content. Other zones of the video would be reserved for stationary messaging - such as a banner running along the top or bottom of a video. This is an example of a stationary banner and footer displaying real-time information with video running between that describes the product.

If you’re using a system that can handle video backgrounds - even better! Then you can overlay stationary text and images on top of video backgrounds for an even more seamless design. It’s the best way to communicate information in a compelling format that entertains the viewer.

Recent studies show that videos will account for 69% of all internet traffic by 2017. Consumers are flocking to videos instead of webpages in order to get news, information, entertainment and learn about new products and services. Balancing stationary messaging with motion graphics means you get to capitalize on the appeal of video while still communicating valuable information in a concise and easily digestible format.


Schedule some time with us,
and we'll help you find your voice.