Grow an Audience on a Budget With an Animated Lyric Video
If you're promoting a new band, you already know you have your work cut out for you. Whether you already have a following as a promotor, label or an independent artist -- or you're building an audience from scratch -- getting your content out there to grow your audience can be a challenge.
Not only is it difficult to put the time, money and energy into actually making the music, you also have to do whatever you can to rise above the fold and get that music heard. With so much competition out there, it's important to do everything you can to relate to your audience and make it easy for them to find your band.
"After the lyric video was posted to our Facebook page and its subsequent shares, we saw a climb in followers."
Trying New Things
Sometimes the best thing you can do to make a name for your band is to break the mold. A lot of bands are putting out a lot of great stuff. We see links to download or stream new music all the time, but we seldom try it. Why? Maybe it's for fear that it's not good. Maybe we've already got too much in our queue. Whatever the reason, the fact remains that not everyone has time to listen to new music. One of the best ways to fix that is to get some video on social media. And not only that, but it's got to stand out; so when a stranger scrolls through their feed, they actually want to stop and see what you've got. If you're lucky, they'll tap it so they can hear the music!
Lyric videos display your lyrics and showcase them in new ways. They have gained tons of popularity recently, and artists across all genres are now using them to reach audiences. Animated lyric videos can be incredibly cool and creative - and they can work to grab attention in social feeds. They can add an additional dimension of interest with their smooth moves. Almost as smooth as Nick Lavallee from the band Donaher. Take a listen:
Our recent lyric video project for DONAHER.
Why Lyric Videos?
We asked Lavallee about Donaher's choice to make an animated lyric video. They felt that it was important to have a fun visual for the first single on their album - something that fans could connect with rather than just linking back to iTunes or Spotify. Lavallee said it was helpful for not only bringing attention to the song, but also for drawing in more visitors to their social media pages. The results are pouring in. "After the lyric video was posted to our Facebook page, and it's subsequent shares, we saw a climb in followers," says Lavallee.
Lyric vs. Live Action
Animated lyric videos are much more cost-effective than live video. You don't have to worry about filming locations, outfits, lighting, videography, etc. Because they use animated designs, they are much quicker to develop, meaning you can share them with the world right away. Plus, as Nick Lavallee points out, with lyric videos you don't have to worry about combing your hair.
If you'd like to learn more about our all-inclusive design and animation services, please get in touch today!